How Are Insurance Brokers in Edmonton Compensated?

couple meets with female insurance broker, sitting at desk

Brokers are insurance professionals who help individuals and businesses find insurance policies that meet their specific needs.

They serve as intermediaries between insurance companies and their clients, working to find the best coverage options at the most competitive rates.

One of the most commonly asked questions about insurance brokers is how they are compensated.

To help you better understand, Arc Insurance is here to explore how Edmonton insurance brokers make money, whether it is cheaper to get insurance through a broker, and the difference between an insurance broker and an insurance company.

How Do Insurance Brokers Make Money?

While insurance brokers do provide valuable services to their clients, they also need to earn a living.

Let’s take a look at the ways in which insurance brokers in Edmonton earn money and how this may impact their recommendations and advice:


Insurance brokers earn money by earning commissions from the insurance companies they work with.

When a client buys an insurance policy through a broker, the broker receives a commission from the insurance company.

The amount of the commission is typically a percentage of the policy premium, and the exact percentage varies depending on the insurance company and the type of policy.

For example, a broker may receive a 10% commission on a car insurance policy and a 15% commission on a life insurance policy.

It’s important to note that insurance brokers are required by law to disclose the amount of their commission to their clients.

This transparency helps ensure that clients understand how their brokers are compensated and can make informed decisions about their insurance policies.


Some Edmonton insurance brokers charge fees for their services instead of earning commissions from insurance companies.

Fee-based brokers typically charge an hourly rate or a flat fee for their services, and their compensation is not tied to the insurance policy premium.

Some people prefer knowing that their broker’s recommendations are not influenced by the commission they would earn from selling a particular policy.

However, broker fees are paid out of pocket, and most are non-refundable if you cancel your policy.

With a commission-based compensation, you pay nothing upfront for your broker’s services.

Which is Better?

Commission-based insurance brokers can be a good choice if you want to avoid upfront costs and prefer to pay for services as you use them.

Since commission-based brokers earn a percentage of the premium from the insurance company, they have a financial incentive to provide their clients with policies that are both comprehensive and affordable.

This can lead to more personalized service and customized recommendations. 

Is It Cheaper to Get Insurance Through a Broker?

hand place 100 dollar bill into small piggy bank

Many clients wonder whether it is cheaper to purchase insurance directly from an insurance company or through a broker.

While there is no straightforward answer to this question, working with a broker can often be more cost-effective in the long run.

Insurance brokers work with multiple insurance companies, allowing them to compare policy options and pricing to find the best deal for their clients.

In some cases, insurance brokers may be able to negotiate better rates than clients would be able to get on their own.

By leveraging their relationships with insurance companies, brokers can often secure lower rates or more favorable terms for their clients.

Insurance brokers can help clients avoid paying for coverage they do not need.

Brokers can assess their client’s insurance needs and make recommendations for the most appropriate coverage.

By avoiding unnecessary coverage, clients can save money on their insurance premiums.

What is the Difference Between an Insurance Broker and an Insurance Company?

An insurance company is a business that provides insurance policies to clients.

In contrast, an insurance broker works for their clients and helps them find the best insurance policies from a variety of insurance companies.

Brokers are not affiliated with any specific insurance company, which allows them to offer impartial advice and recommendations to their clients.

Insurance brokers are independent professionals who work for their clients, not insurance companies.

They act as intermediaries between their clients and insurance companies, helping clients navigate the often-complex world of insurance policies and coverage options.

By working with an experienced insurance broker, clients can have peace of mind knowing that their broker’s recommendations are based solely on their needs.

Do Insurance Brokers Work for Insurance Companies?

No, insurance brokers do not work for insurance companies.

Instead, they work independently and represent their clients.

This is one of the key differences between insurance brokers and insurance companies.

While insurance companies sell their own policies, insurance brokers can sell policies from multiple insurance companies.

This allows them to provide their clients with a wider range of coverage options.

Insurance brokers have a fiduciary duty to their clients, which means that they are obligated to act in their clients’ best interests.

This duty is not owed by insurance companies, who are more concerned with maximizing their own profits.

As a result, working with an insurance broker can often be more advantageous for clients as brokers can provide impartial advice and recommendations.

While brokers can earn money through commissions from insurance companies, they are still obligated to act in the best interest of their clients.

Brokers are required to disclose any conflicts of interest and provide their clients with all relevant information about the policies they recommend.

This allows clients to make informed decisions about their insurance coverage.

Insurance brokers do not work for insurance companies but rather work independently to represent their clients’ best interests.

By providing impartial advice and a wider range of coverage options, brokers can help clients navigate the often-complex world of insurance policies and find the coverage that best fits their needs and budget.

Trust Arc Insurance for Your Insurance Needs

Working with an Edmonton insurance broker can provide many benefits, including impartial advice, a wider range of coverage options, and cost savings in the long run.

If you are in need of insurance coverage, consider contacting Arc Insurance, an experienced and reliable insurance brokerage in Edmonton.

Their team of professionals can help you find the right coverage for your needs and budget and provide you with the support you need throughout the insurance process.

Contact Arc Insurance today to learn more about their services and how they can help you with all your insurance needs.